PAUL DERVAN

What is Comms Planning? from Julian Cole

 This is worth a read / watch.     from Nicolas Moerman

Getting ready to do some research with some kids about the 48 brand. One of the things I'll be stress-testing is our ongoing consistency...

Just published a kindle book under our 'braceface' brand. The book is tiny. An experiment really. But there's no bullshit. Just...

Video debate on ROI for social media If your product isn't cool to begin with, your social media agency will do squat . Socialisation of...

Measuring the success of advertising is not easy. It really isn't. We sometimes overly focus on the measures we have, even if they are n...

I walked by a billboard (a 48 sheet) for VHI Healthcare last week. It is their campaign that talks about being cheapest for couples, individ...

One of the things that I spent time on, late last year, was how to structure our team to get most out of social media for our brand and mark...

Wave 5, the socialisation of brands Uploading this for my class: Test on Wednesday guys.

Social media clearly remains a hot topic. Not just among the evangelists - it crops up everywhere, in lots of conversations, presentations a...

I buy the books for our marketing department library (well, less of a library, more like a load of shelves). So I'm always on the look ...

It's been on my mind a lot recently. What is the future of advertising agencies? We still need agencies to make ads. Especially good ads...

For class on social media. Social Technographics Explained View more presentations from Josh Bernoff .

For my class. Here is some stuff I find useful / insightful in relation to digital direct marketing: Seth Godin's email checklist . Usin...

I teach a class once a week on digital marketing. It mostly covers the promotional 'P'. I thought it would be a useful exercise to s...

For a number of reasons, I've been blogging a lot less. Partly lazy. Partly because I've been using internet on an iPad which while ...

I'm a fan of the Corona brand. Think their advertising is very smart. Here is some analysis on how they've managed to position it a...

Impressive. Interesting to know how they went about it - people, budget etc. Found via Snorre Martinson

Found this via Chris Wiggins

We're near end of year, which means reviewing individuals' performance objectives for next year. The four big areas (according to ex...

Found via here .

Damn. Another fine ad by John Lewis. I guess they are onto a successful formula that works (for me at least): a popular relevant pop song, ...

The word 'like' comes up more in marketing discussions these days. Of course, in these discussions, 'like' has a very specif...

Indifference kills. Nice idea and strong execution. Can't remember where I found this. I grabbed it a few weeks ago. Probably adsofthewo...

Sharing is in overdrive. We just love to share. And the internet is a sharing machine. We get it. No surprise - the smarter folks have been...

Congrats and thanks to the digital team for pulling this off. We've redesigned our o2 website . And we did it at speed. The result is ve...

Emotional advertising wins over rational. Or as Bill Bernbach said "you don't persuade people through intellect". Really like...

If you are a business or marketing student grad - you might like this. Return 2 Sender are looking for somebody to work with them for two mo...

Click on image to see it properly. Might be a good one for presentations. Found this via insideview.com

Audacity to win is written by David Plouffe - Obama's presidential campaign manager. If you work in any communication or campaign role,...

They say a press ad should stop you in your tracks. Interrupt your reading. This worked for me.

This works. Assuming it was an online ad. Found here .

How do you choose your profile photo for facebook? Most of us do not just throw up the first photo we have. Research by Nina Jones provides ...

Thought this was pretty sharp. Apart from the obvious ones (Apple, Google), not sure how many brands really get into design as a way to diff...

We were just talking the other day about how all ads are hanging off 'happiness'. And perhaps the push for happiness is a bit over ...

Found here .

Found via mashable . It's animated. Go take a look here .