I buy the books for our marketing department library (well, less of a library, more like a load of shelves). So I'm always on the look out for the good ones. Every now and again, you stumble across a book that really makes you think. Like this. Or this.
How Brands Grow is one of these. It is honestly a thing of beauty. If you already work in marketing and are involved in any decisions around brand management, acquisition or retention strategies, you'll find this thought provoking.
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ReplyDeleteIf you are a marketer, this is one of the books that you should have. It's an absolute must-read and it has definitely defined what brand marketing really means.
ReplyDeleteChris
Hi Paul, thanks for the suggestion! Actually, a friend of mine who has just started his online business has already recommended this book to me. So, I think this should be one of the books I have to read this year especially now that I am writing Internet Marketing Product Reviews.
ReplyDeleteThanks,
Joseph
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ReplyDeleteThis is a must-read for every marketer. This book has effectively explained the 7 scientifically derived rules for brand growth. If you haven't read this, buy one now or borrow from your friends. - Carmen, http://web-motion.co.uk/whiteboard-animation-videos
ReplyDeleteThis book is like a Bible to all marketers. You should read it and understand every word, strategy, technique with all your heart.
ReplyDeleteWhile we can find marketing tips on the Web, it is still important to go back to the basics and reading a book is one of the effective ways to succeed in this industry. - Frank, https://sites.google.com/site/longislandinspection/
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