Damn. Another fine ad by John Lewis.

Damn. Another fine ad by John Lewis. I guess they are onto a successful formula that works (for me at least): a popular relevant pop song, strong scenes that manage to steer away from cliché, all emotion.

They don't forget what we all know to be important at xmas - demonstrating and showing we care about friends and family. And they do a good job reminding us to buy from them.

I'm jealous.