Garret Byrne, an ex-colleague of mine, works for Aer Lingus.
When chatting about advertising the other week, he sent me a few pics of the outdoor they do in the UK market. Looking at these, it's clear they (good man Garret) know how to do effective outdoor. Sounds easy, but it's not. [See earlier article on this.]
That aside, I must ask him out how cost-effective he finds outdoor compared to other media. Outdoor is good for impact, but love to know if it outperforms press, radio or online for them. Or does a combination of these bring in best results? If so, which ones?
1 comment:
his may be best in class promor outdoor but what about outdoor that builds brands? Or takes the medium beyond its convention. I would rephrase this 'Aer Lingus know how to do promotional outdoor'...Lets not ignore the magnitude of roles outdoor can play, the key to good work often being deciding when and how to use it for each brands unique challenge.
Post a Comment