No it didn't make me drink Sprite, but neither has the 'eyebrow dance' ad increased my consumption of Cadbury's chocolate. But it does keep the Sprite brand top of mind, and in fairness, they haven't deviated away from their thirst quench message.
I agree. Like it and keeps it top of mind. I think they've done too many outdoor executions though. It's too tricky to keep up with too many executions in this case (but not in the ulster bank henry hippo case. EK
Appreciate the mention Paul!. As one of the McCann Erickson Dublin team who worked on the campaign for Coca Cola Ireland, one of the most encouraging learnings from this has been you can still do product centric advertising and create something brilliantly creative and hopefully memorable. The outdoor campaign this year features two new movie posters for J D Quench, so to anonymous I'd say perhaps he/ she may be thinking of another campaign altogether. Cheers! Graham Nolan
hi Graham, agree. suspect it is harder to do hard hitting product work, staying true to your position and still keeping it fun or interesting. congrats.
6 comments:
Did you see the Bebo Profile and game? - http://www.bebo.com/sprite
I haven't but will take a look. thanks Christian.
I agree. Like it and keeps it top of mind. I think they've done too many outdoor executions though. It's too tricky to keep up with too many executions in this case (but not in the ulster bank henry hippo case.
EK
Appreciate the mention Paul!. As one of the McCann Erickson Dublin team who worked on the campaign for Coca Cola Ireland, one of the most encouraging learnings from this has been you can still do product centric advertising and create something brilliantly creative and hopefully memorable. The outdoor campaign this year features two new movie posters for J D Quench, so to anonymous I'd say perhaps he/ she may be thinking of another campaign altogether. Cheers! Graham Nolan
hi Graham, agree. suspect it is harder to do hard hitting product work, staying true to your position and still keeping it fun or interesting. congrats.
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