If you found my phone, would you look through it?

New campaign from Nokia that taps into the intimate role of mobile phones for many of us.

The tv ad directs viewers to a website Somebody Else's Phone. This follows three characters, through their phones, over a six week period, in real time, though their texts, picture messages, voice mails etc. I had a quick look at the site and really is interesting.

I like the TV script too - "My phone knows everything about me".

More about the campaign at Welcome to Optimism.