If ads were truthful...

In 1923, Claude Hopkins wrote the bestseller 'Scientific Advertising'.

Mr Hopkins was a pioneer of direct response advertising. He believed that when writing ads, you should be as honest as possible. Honesty brings credibility.

I think much of his writing still holds true. Although not everybody agrees with me. And that is fine. But if you are just starting out in marketing, I'd view this as essential reading.

Southwest ad image found via Wall Street Fighter