Anybody seen these outdoor ads around Dublin?
I don't drink whiskey, so I'm ready to accept that this ad may not be aimed at me. But I don't get it. I actually asked a mate that regularly drinks Jameson, but he couldn't shed any light on this either.
I don't understand what they mean by "It's a Jameson thing". Is it just a throw-away line or is there something bigger going on? There is also an extra hand in the picture. Not sure why.
If you know, please explain.
3 comments:
Yeh....just dont get it either.
The strapline internationally is "Seriously playful" which at least makes sense but apparently the copy clearance people in Ireland ruled it out. I suspect the ads are trying to say that Jameson drinkers are successful dynamic urbanites who still know how to have a good time. Personally I would hate to know or hang out with any of the one dimensional caricatures in the ads, which is not good for Jameson because I suspect I might be target audience. Awful stuff.
thanks dp. Prefer 'seriously playful', or at least I'd understand it.
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