Why don't recruitment brands make ads like this?

I wrote about recruitment websites the other day - on their missed opportunity to ignite conversations or take an interesting position about....well, about anything that might differentiate themselves.

A view on 'employee motivation' is one possible position.

So here's an ad any of them could have credibly done. Surely this is more fun, engaging and memorable than the stuff we see. I'm sure having a sports star aids recall but the ad would work fine regardless I think.