Eye tracking results from Cornell University show that the top three results get 79% of the traffic. Worth a visit to seoresearcher.com - there were over 60 comments, many querying the validity of the research, but worth a quick read regardless.
Found via Jeremiah Owyang
3 comments:
I hope you dont mond me leaving a link to my blog here:
http://www.redcardinal.ie/search-engine-optimisation/12-08-2006/clickthrough-analysis-of-aol-datatgz/
That's the actual click through rate taken from a very large dataset (AOL search data results). AOL search is powered by Google.
Probably much better figures to go on than those TBH.
Rgds
Richard
cheers Richard. I had a look.
Very interesting. I very rarely click onto the next page on google searches and reckon the 79% figure is accurate
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