Perhaps recruitment sites can learn from P.Diddy?

A friend of mine works for a popular online recruitment website. It is a good site, gets shed loads of traffic and I believe it does a decent job matching employers and applicants. But I reckon they are missing opportunities.

Online recruitment is a competitive enough industry with several big players in Ireland. But are they all the same? There are probably some differences around usability, features etc but do we choose one site over another? And if we do, why? And do we have any loyalty to our recruitment sites or are they all seen as commodities to help with our job search?

Of course, if we have no loyalty to a recruitment brand, this is their fault - not ours.

Recruitment was one of the first big (and profitable?) sectors that embraced the internet. It feels though that they haven't moved on much in the past 5-10 years? For example, should we still only be applying for jobs by uploading template-driven paper CVs?

Perhaps recruitment sites can learn from P.Diddy?