Thursday, June 19, 2008

Free 'Word of Mouth' book


Image sent to me by Emer.

Seth posted earlier in the week about Dave Batler's new book. I read Grapevine, Dave's last book, and admit I found it facinating. He specialises in Word of Mouth marketing and has built up a unique agency around this.

In true WoM style, Dave is giving away his new book for free. Read Seth's post and download the book for free here.

2 comments:

Anonymous said...

Nice one. Downloading now.

Paul Dervan said...

no bother. let me know what you think. Grapevine was really interesting so looking forward to reading this myself