Radiohead - All I need

I was talking with a mate at work recently about how people tend to switch off when looking at ads, yet a movie trailer can keep them completely engaged. I think it has to do with content, story telling and entertainment in general.

Which is why Radiohead's latest video is interesting. Their new music video is an advertisement. I don't think this has been done before?

I've written recently about how brands need to think like Radiohead. Once again, they prove themselves to be both an interesting and an innovative brand.

Via Adverblog.