This is interesting.
Clearly, brands are complex and managing a brand is not getting easier. The basic idea of this Brand Tags site "is that a brand exists entirely in people's heads". With the site, you are shown a brand and asked to input any word that comes into your head.
More interesting is the tag cloud of words that others have used to describe various brands.
Check it out here.
Found this via Faris
1 comment:
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