New book with series of interviews with people that 'accidentally' developed their brand. The publisher is giving away a chapter to download, as part of their marketing launch strategy - another example of the Free Love post a couple weeks ago.
This chapter is about Gert Boyle of Columbia Sportswear.
You can download it here - excerpted from Accidental Branding: How Ordinary People Build Extraordinary Brands by David Vinjamuri. Copyright © 2008 by David Vinjamuri. All rights reserved. Reprinted with permission of John Wiley & Sons, Inc. More information on the book at www.accidentalbranding.com
Original post via futurelab
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