Starbucks involving customers more

I do like this.

I know IBM and P&G have understood for a while now that ideas can come from anywhere. In their book 'Wikinomics', Don Tapscott and Anthony D.Williams quote P&G CEO A.G. Lafley - "Someone outside your organization today knows how to answer your specific question, solve your specific problem, or take advantage of your current opportunity better than you do. You need to find them, and find a way to work collaboratively and productively with them".

Starbucks are getting in on the action with My Starbucks Idea. The site looks good. Pity they don't reward the individuals that produce the best (implemented) ideas.

Also, I saw some of the more popular posts were about how to reward people with a free coffee every now and again. It would be nice if they found a way to link in the amount of participation online with a coffee instore?

I came across the My Starbucks Idea on Jeremiah Owyang's blog.