Join the conversation

If you have any dealings with customers, I'd recommend reading this. Join the Conversation addresses the question - 'why many companies and their marketing people in particular, have been so slow to embrace real dialogue with customers?' It's long enough. The hardback has about 300 pages, packed with examples of brands that have ignored customers and paid the price - as well as brands that have done a decent job of it.

Nothing here that bloggers will disagree with but for others, this is whole new way of marketing.