'Communities Dominate Brands', by Tomi Ahonen & Alan Moore is well worth a read. There is a lot in this. In particular I liked the chapter (ch.9) on the Generation C - the community generation, who unlike other communities, actually carry their community around with them all the time, through their mobile phones. They are always connected and they want to be reachable all the time. They are addicted to their mobile phones. There are lots of examples, insights and case studies here.
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