I'm planning to add lots of my favourite books to this blog over the next couple weeks. I thought I'd start with this one...
'Commonsense Direct Marketing' was one of the first direct marketing books I read. Drayton Bird is one of the most respected marketing professionals around and is responsible for igniting my interest in reading about marketing in general. It is a very practical book and covers the principles and key areas of direct marketing. What surprises me still is how much of this stuff marketing folk still don't know. It may look a bit textbook-ish from the cover but it is not. There's no bullshit here. I'd highly recommend it to anybody and everybody involved in marketing.
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