After Image was John Grant's second book and is possibly my favourite of the four he has written. On saying that, each one is absolutely worth reading and keeping. Written in 2001, John really was ahead of his time with this book. He writes about the demise of image-advertising as a method to build brands. This is not light reading but is very rewarding. I know my friends and colleagues are sick of hearing me talk about this guy but I honestly believe John Grant is the most intelligent marketeer around. If you haven't read his books yet, do.
4 comments:
I thought I was the only one who liked "After Image". The book will never be very popular. It attacks its readership, brand managers and ad agency folk who make their living deluding themselves and their customers with this nebulous thing called branding..
hi dev, thanks for the comment. True, there is probably a decent number of people out there that might not take this on board. On saying that, John is always being asked to talk at marketing gigs....
How do we get in touch with him?
hi Dev - try his greenormal blog http://greenormal.blogspot.com/
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